A Realistic Guide for New Entrepreneurs
What you need to know to turn a profit.
Embarking on the journey of starting your own business is a thrilling endeavor. It is filled with amazing possibilities. It is crucial to approach it with eyes wide open.
Amid the allure of creative freedom and potential success, there’s a facet of entrepreneurship that often gets overshadowed: How to make a profit.
This guide will introduce you to the world of profit, its forms, and why it's essential for new business owners to understand how to make a profit. At the end of the day, it’s the only thing to create a successful business. You can not last long without it.
The allure of entrepreneurship is undeniable. Freedom from the 9-to-5 drudgery and grind, the chance to bring your vision, your dream to life, and the potential for financial success all contribute to its appeal.
However, it’s important to remember this path is not without its challenges. Before jumping in, you need to know why you’re considering starting your own business. There are many things to understand in startups, but first up, you need to know how to make a profit.
Are you tired of the monotony of your current job?
Do you have a groundbreaking idea that keeps you up at night?
Identifying your motivations is crucial because they will be the driving force behind your business.
Starting a business demands dedication, perseverance, and a willingness to weather storms.
The allure of being your own boss must be balanced by a realistic view of the challenges that lie ahead.
Let’s get to the guts of this discussion: How to make a profit.
Profit isn’t just a singular concept; it has layers that need to be peeled back to fully understand the implications of running a business.
Gross profit is the money left over after deducting the cost of goods sold (COGS) from your total revenue. It gives you an initial idea of how efficiently you’re producing your goods or services. However, gross profit doesn’t consider all other expenses associated with running a business, such as rent, salaries, and utilities.
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Operating expenses are the costs you incur to keep your business running day-to-day. These include rent, salaries, utilities, marketing, and more. When costing salaries, always include your own hourly rate. This is discussed later on this page. Deducting these expenses from your gross profit gives you your operating profit.
Net profit, often referred to as the “bottom line,” is what remains after all expenses, including operating expenses and taxes, are deducted from your revenue.
This is the actual amount that goes into your pocket as a business owner. It’s the profit you can reinvest, save, or use to reward yourself for your hard work.
After all, is said and done and all the components laid out before you - it comes down to the age-old adage, “Nothing happens until a sale is made”. Never forget this.
Before taking the leap into entrepreneurship, it’s vital to perform a reality check. If you’re leaving a salaried job (because you hate your job) (a common theme) and going to start your own business, consider the following steps:
Determine how much you’re earning in your current job, factoring in benefits, bonuses, and every other perk. Calculate what your hourly rate is. This number will serve as a benchmark.
List out all the potential costs your business will incur — rent, utilities, salaries, supplies, marketing, and more. Be as thorough and realistic as you can. This is not an exact science, but try to get everything in the best you can. It’s a good idea when you arrive at this number to add 10% for a buffer.
Decide how much you want to earn from your business. This shouldn’t just cover your living expenses, but also account for savings and investments.
Add your desired income to the estimated business expenses. This figure will be your target revenue.
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This is the kicker. The biggy. Compare your target revenue with your current income. The difference may be startling. Remember, your business might not turn a profit right away, so have a financial buffer. It is a good idea to fund the projected shortfall for at least 3 years. A good rule of thumb.
Starting a business is far from a walk in the park. There will be sleepless nights, financial uncertainties, and moments of self-doubt. You cannot put a number on this. It’s crucial to approach entrepreneurship with open eyes, awareness, and a strong mindset.
Plan for the Long Haul
Be prepared for your business to take time before turning a substantial profit. This patience is what will sustain you through the initial tough phases.
Manage Your Finances Wisely
Carefully track and record your business’s financial health. Do this at least every month.
Make informed decisions based on real data, not just your instincts.
Adapt and Learn
Be open to pivoting your business model based on market feedback. Continuous learning and adaptation are key to survival.
Seek Mentorship
Connect with experienced entrepreneurs who can guide you through the challenges they’ve already faced. Their wisdom can save you from costly mistakes. Better still engage an experienced mentor.
Starting a business is an exciting journey that offers tremendous rewards, but it’s also a path fraught with challenges and uncertainties. Understanding how to make a profit and the different levels of profit — from gross profit to net profit — is essential for any new entrepreneur.
Don’t let the allure of entrepreneurship blind you to the hard truths.
Approach your venture with a clear vision, a solid plan, and a willingness to adapt and learn.
With dedication, realistic expectations, and a sound business strategy, you can navigate the complexities of profit and turn your entrepreneurial dreams into a successful reality.
Go do your thing. The world is waiting for you.
Go you good thing.
Experience isn't the best teacher, experience is the only teacher.
Confidence comes from experience
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