Before I get into the 3 step mission statement, let’s understand what a mission statement is. First, understand business is business. It matters not what business you are in. Your mission statement should be addressed on startup. If you have been in business for a number of years and have not completed your mission statement, it is never too late to get done.
A 3 step mission statement is used to describe a business in a short, simple, and concise sentence or two. A mission statement describes its purpose for being in business.
It explains your business’s culture, values, and ethics. Missions statements are a general goal because they don’t have one metric that defines their success. They’re more often used as a guiding North Star—something your business can strive for as opposed to hitting hard numbers.
When starting your business a mission statements can serve several purposes, including motivating staff and future staff candidates and reassuring investors about the business’s future.
To write a 3 step mission statement, consider how your business affects customers, investors, suppliers and your community and why you strive to help these parties.
Mission statements serve a dual purpose by helping employees remain focused on their tasks, engaging them to seek new ways to increase their productivity and creating an enduring culture, values, and goals in their work environment.
It defines how each of these applies to the business’s shareholders, employees, distributors, suppliers, and the community. These entities can use this statement to align their goals with your business.
It is quite common for large businesses to spend years and millions of dollars to develop and refine their mission statements. Sometimes, mission statements eventually become household memes.
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A mission statement can be as short as a single sentence, or as long as a paragraph. It summarizes your business’s purpose. You need to state the what, who and why of your company:
Whilst it may be difficult to zero down the focus of your business in a single sentence or two, here are some tips to help you write your mission statement.
First, outline what your business does.
This may be a product you produce or a service you provide. It’s what makes your business run.
When you’ve drafted it, look it over. Edit it. Then have someone else like your mentor examine it. Regularly review your mission statement.
Then, when you think it is okay, you’ll need to incorporate it wherever you can.
Obvious inclusions would be your website, brochures, marketing material, email templates, advertisements, wall plaques around the office, merchandise, and so on.
It’s not ideal to be forever changing your business image and mission statement.
However, your business can outgrow or change directions, resulting in a need for a new statement or tweak. This the more likely scenario.
Your business’s mission is its identity, and its vision of the business is its path to achieving its mission. Your business should take as long as it needs to get this right. Speak with your mentor to help you write your business mission statement.
In essence this is the guts of your mission statement
Your mission statement is a perfect “elevator pitch” sentence you and the key personnel of your business should know. Because your mission statement is so short, it will be easy to memorize. It’s a perfect introduction for anyone who’s never heard of your business and wants to know more. Whether it’s at a networking event, social gathering, work commute, BBQ, wedding reception, or anything where you meet new people.
Your mission statement is an easy way to engage a stranger’s interest in your business and a perfect opportunity to tell your story of what your business does.
Many opportunities have developed from these types of situations.
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Your 3 step mission statement should be short and sweet. Telling the world exactly what you do. It’s no mean feat, but when you get it right, it is a great value to your business. It is an intangible asset. What is it worth? Heaps. Make sure you give it the attention it deserves. You deserve it.
Life is Good: To spread the power of optimism.
As you realize exactly what a mission statement is, you will observe them everywhere.
Have some fun with creating your 3 step mission statement and see what you can come up with. This is part of your business goals.
Your 3 step mission statement briefly describes the goals and purpose of your business entity. As opposed to a business plan, which addresses the how of a business, the mission statement addresses the why.
A well-written mission statement can inform your market about what you do and stand for.
Learn it. Memorize it. This is who you and your business are.
Experience isn't the best teacher, experience is the only teacher.
Confidence comes from experience
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